Hermes of ice cream brand Zhong Xue Gao under fire after founder says people complaining about high prices take it or leave it

The founder of a Chinese ice cream company is under fire for defending his product’s high prices and saying he doesn’t care if the public buys it or not.Dubbed as the Hermes of ice cream due to its premium market position, the mainland China-based brand Zhong Xue Gao has been popular since its establishment in early 2018.In an interview with Beijing TV, the company founder Lin Sheng said its gross profits were just “a little bit higher” than those of traditional ice creams.He gave as an example…

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