US brand apologises after claiming it ‘improved’ Chinese congee for the Western palate

A US company selling pre-packaged congee has apologised to the Asian Americans and Pacific Islanders (AAPI) community after receiving public backlash over its claims to have “improved congee”.The Oregon-based company, named Breakfast Cure, was founded by Karen Taylor in 2017, a white woman, which prompted accusations of cultural whitewashing.The language was interpreted by many in the AAPI community to be dismissive towards a dish that is a staple across Asia. They also said it was an example…

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Mainstream media is often "Fake News." Nevertheless, one needs to see what others are seeing and then read with discernment.

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