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Chart of the Day: Fragrance Markets Getting Stinky?

Since French explorers brought the first colognes and scented waters to North America in the early years of European settlement, the desire for fragrances has seen the market grow into a multi-billion dollar industry. See a short below a brief documentary on the history of perfume making.

Fragrances are derived from a mixture of essential oils or aroma compounds, fixatives, and solvents commonly used to provide a pleasant scent to the human body, animals, food, objects, and any living space. The global fragrance market can be broken down into three categories such as perfume, deodorant, and others. Statistics depict the estimated size of the global fragrance market from 2013 to 2025 in the chart below – learn more here. By 2025, the global fragrance market is estimated to be worth about 52.4 billion U.S. dollars.

Global Fragrance Market HistoricalFragrances’ retail  Ecommerce  projected sales tell a story:

eCommerce Fragence MarketFragrance can have the biggest, yet often subliminal, impact on our memories and emotions. It’s no surprise then that these classic scents. See below the top ten (see more) best perfumes of all time.

  1. Chanel No.5 Eau de Parfum
  2. Marc Jacobs Daisy Eau de Toilette
  3. Dior J’adore Eau de Parfum
  4. YSL Black Opium Eau de Parfum
  5. Chanel Coco Mademoiselle Eau de Parfum
  6. Guerlain Shalimar Eau de Toilette
  7. Clinique Aromatics Elixir Eau du Parfum
  8. Jimmy Choo Eau de Parfum
  9. Le Labo Santal 33 Eau de Parfum
  10. Lancome La Vie Est Belle Eau de Parfum

Are scent memories that important? Do you think manufacturers of scented products are concerned with memory and emotion when it comes to marketing? You would be surprised. Perfumer, Holladay Saltz, asks poignant questions about whether such companies should have the influence they do over your memories. See her Ted Talk below.

So is this the future fragrance market coming up smelling like roses, or is it just getting stinky? When you look at the charts above, adjusting for inflation and demographic growth, it tends to make one think the latter is more true.

Perhaps the fragrance industry is a victim of woke culture – feminity is under attack. Perfumes sometimes are thought to be a symbol of women catering to men’s desires. For men, who needs a cologne in the basement playing Xbox? Besides, who can smell you will online dating or in a virtual relationship? There are some recent medical issues discovered as well – learn more hereResearch in the US found that 19% of Americans experience negative reactions to scented products.

What about you? Is fragrance important to you? Please give us your thoughts in the comment section below.

See more Chart of the Day posts.

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 RWR original article syndication source.

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  1. Fragrance, especially fine fragrances, can have a profound effect over how one’s mental mood is going. I am a huge proponent of smelling lovely. Everything from my car, office, home, bath, and body! I even plant specific flowers and plants in strategic locations for optimum scents wafting effects. I am that woman who has scent lined intimates drawers and sachets – yes, I am that woman lol.

    I view fine perfumery as an art form. An excellent perfumer can create such a complexity of scents that it can have the same effect as reading a great novel, viewing a classic movie, or consuming the perfect meal. All have that capacity to take you away from the baseline of life’s experience and elevate the moments.

    I also think fragrances can provide a layer of confidence in how one interacts with others and is an additional tool to the package of qualities about a person that makes a good impression. Some scents can even treat common non life threatening medical conditions as well as purify air quality .

    No doubt we remember how what we love smells. Childhood memories will flood back when certain scents are introduced into the now adult’s external stimuli. Mothers remember how each child’s hair smelled or baby clothes. And spouses or partners hang on to specific clothes items ” that smell just like the person I love.” The fragrance is weaved into the emotional triggers that amplify memories at times.

    So I am a big YES for how important fragrance is in my life.

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